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Everyday smile care

Three steps. One everyday routine

Brush, rinse and whiten — three simple steps for your everyday smile.

Woman holding INOPRO toothpaste and a toothbrush at a bathroom mirror
Three steps. One routine.
14-treatment whitening course
Peroxide-free strips
7 toothpaste + 5 foam flavors

Better together

Double Whitening Course
28 treatments

Double Whitening Course

28 treatments for an extended whitening routine. One Innovative + one Advanced box.

Innovative + Advanced · 28 treatments

Set price
$49.99$59.98Save 17%

One-time purchase. Shipping and taxes at checkout.

Explore the set
Whitening Starter Kit
Start here

Whitening Starter Kit

Start here for a whiter smile. Innovative strips + Peppermint toothpaste + Spearmint foam.

Innovative strips + toothpaste + foam

Set price
$49.99$57.97Save 14%

One-time purchase. Shipping and taxes at checkout.

Explore the set
Daily Freshness Duo
Everyday essentials

Daily Freshness Duo

For everyday brushing + fresh breath. Peppermint toothpaste + Spearmint foam.

Peppermint toothpaste + Spearmint foam

Set price
$24.99$27.98Save 11%

One-time purchase. Shipping and taxes at checkout.

Explore the set
Strips ×2
Complete Whitening Routine
Popular28 treatments + daily care

Complete Whitening Routine

2 boxes of Innovative strips + 1 Peppermint toothpaste + 1 Spearmint foam. A whitening course with everyday care.

2 Innovative boxes + toothpaste + foam

Set price
$74.99$87.96Save 15%

One-time purchase. Shipping and taxes at checkout.

Strips ×3
Extended Whitening Routine
Best deal42 treatments + daily care

Extended Whitening Routine

3 boxes of Innovative strips + 1 Peppermint toothpaste + 1 Spearmint foam. A whitening course with everyday care.

3 Innovative boxes + toothpaste + foam

Set price
$94.99$117.95Save 19%

One-time purchase. Shipping and taxes at checkout.

One-time purchase. Shipping and taxes at checkout.

Available at
Sprouts
Amazon
Kroger

3 steps, each with a job

Woman using INOPRO foam mouthwash

02 · 10–15 sec

Rinse

Foam Mouthwash

Alcohol-free foam for a quick 10–15-second rinse.

Whitening strip removed from its backing before application

03 · 30 min per treatment

Whiten

Whitening Strips

Peroxide-free strips that help remove surface stains.*

Starter Kit - INOPRO

Whitening Starter Kit

$49.99$57.97Bought separatelySave 14%

Peppermint toothpaste, Spearmint foam and Innovative whitening strips. One of each, together in one set.

*Individual results vary. Cosmetic product, not a medical device.

Made for real mornings

30 minutes per treatment — while you get ready, read or scroll.

Woman applying a whitening strip in an ornate mirror
Man applying an Innovative whitening strip

Two formulas. Pick yours

Different ingredients. The same place in your routine.

Enzyme-based

Advanced

Whitening strips with papain and bromelain.

Key actives
Papain and bromelain
Formula
Peroxide-free
Course
14 treatments
Advanced Whitening Strips - INOPRO
Shop Advanced

Arbutin

Innovative

A brightening-focused formula with arbutin.

Key actives
Arbutin
Formula
Peroxide-free
Course
14 treatments
Innovative Whitening Strips
Shop Innovative

Customer Reviews

Based on 112 reviews
86%
(96)
11%
(12)
4%
(4)
0%
(0)
0%
(0)
L
Lamiracle

Visible differences after first use!

M
Megan P.

I didn’t expect much honestly, but these surprised me. After one use, my teeth looked noticeably brighter, especially in natural light. No discomfort at all. That’s rare for me with whitening strips.

J
James R.

Not gonna lie I was pretty skeptical. I’ve tried a few whitening strips before and didn’t really see results. These actually did something after one use. My teeth looked less dull and a bit cleaner. I still use toothpaste daily, but this helps faster.

S
Sophie M.

Very soft whitening effect, which I personally prefer. I don’t like when teeth look too artificially white. After using these strips, my teeth looked cleaner and slightly brighter. No irritation at all. Comfortable experience overall.

J
Jonas W.

They don’t feel harsh like some whitening strips I’ve tried before. The experience is actually quite comfortable. The result is natural-looking, just a bit brighter. I saw a small improvement after one use. That’s enough for me.

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FAQ

*Individual results vary. Cosmetic product, not a medical device.

See all questions
Do I need to use all three products?

No. Each product has its own role. Choose toothpaste for daily brushing, foam mouthwash for freshening up, and strips for your whitening routine.

How is Advanced different from Innovative?

Advanced features papain and bromelain. Innovative features arbutin. Both whitening-strip formulas are made without hydrogen peroxide.

How do I use the strips?

Apply one upper and one lower strip following the directions on your pack. Each 28-strip box contains 14 treatments. Check the product page for the full instructions.

Which flavors should I start with?

For a familiar mint pairing, try Peppermint toothpaste and Spearmint foam. For something different, explore Bubble Tea, Lychee and our dessert-inspired foams.

How does the subscription work?

Eligible product pages show the available recurring delivery plans. Choose the quantity and interval that work for you, then review the terms before adding to cart.

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Your routine starts here.

Discover toothpaste, foam mouthwash and whitening strips.

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