About INOPRO · Since 2017

To rethink everyday smile care.

To create safe, innovative, and beautifully designed products that improve quality of life and confidence — daily.

Discover our story
More than 1 million Customers chose INOPRO
#1* Amazon U.S. bestseller
Dental Kits · July 2026

* Amazon U.S., Dental Kits category, July 2026. Customer figure and ranking: INOPRO brand presentation, 2026.

INOPRO toothpaste and toothbrushes beside a sunlit bathroom sink Made for your smile.

Our point of view

A fresh perspective.
Since 2017.

INOPRO has brought a fresh perspective to everyday smile care, innovation, and premium teeth whitening.

#1

Peroxide-free
whitening strips*

A different approach to whitening.

#1

Colored
whitening strips*

A fresh expression of smile care.

*To the best of INOPRO’s knowledge, based on publicly available market information and historical product launch data, INOPRO pioneered peroxide-free and colored whitening strips.

Our history

A growing story.

From our first whitening strips to a broader world of everyday oral care.

  1. 2017

    We changed
    the rules

    Peroxide-free whitening

  2. 2018

    We brought color
    to the category

    Colored whitening strips

  3. 2022

    A new chapter
    of growth

    A growing community

  4. 2025

    Global
    expansion

    International reach

  5. 2026

    An oral care
    ecosystem

    A complete smile routine

  6. 2027 Looking ahead

    Our next
    chapter

    More to come.

What we are

Thoughtful
by design.

Modern oral care powered by peroxide-free whitening, nano-hydroxyapatite and probiotics — designed for your smile.

Silver INOPRO foam mouthwash bottles on sunlit bathroom tiles

What we do

We aim to:

  • Develop science-based, peroxide-free whitening formulas.
  • Bring natural and innovative ingredients into everyday care.
  • Design thoughtful, user-focused packaging.
  • Grow our product range into a complete smile-care system.
  • Unite performance with minimalist aesthetics, made for everyday life.

Peroxide-free
whitening

Nano-hydroxyapatite

Probiotics

Original
flavors

Thoughtful
packaging

Everyday
care

Different products have different formulas. Explore each product page for its ingredients and directions.

The INOPRO community

Real life.
Real smiles.

A growing community, sharing a fresh perspective on everyday smile care.

ViewsMore than 100 million
SavesMore than 437 thousand
Creators in our communityMore than 3 thousand

Figures from the INOPRO brand presentation, 2026.

Explore INOPRO